At Lexus, we believe in making luxury personal through Lexus Life Program – a members only platform that redefines luxury and delivers an unparalleled experience which appeals to your discerning tastes.

Because real luxury is never superficial, but thoughtfully considered and gracefully delivered. It feels engaging, exhilarating, and deeply personal. Not merely personalized in the sense of product features, but genuinely compassionate. It’s expressed through imaginative technology that’s both effortless and intuitive. It’s Omotenashi that exceeds expectations with heartfelt hospitality. And it’s meticulous craft and refined elegance that captivate the senses. 

By making luxury personal, Lexus will authentically create happiness in motion.

Lexus TaikEn Card

Taiken Card Revised Image

Lexus Life crafts one-of-a-kind experiences that captivate the senses.

The Lexus Taiken card is your gateway to this amazing world of experiences. ‘Taiken’ comes from the Japanese word meaning ‘Experience’, befitting the name of this card.

No matter what the occasion, we endeavour to give you unprecedented access to the most wondrous of events and experiences from around the globe. So gear-up to be treated to the most amazing and exciting of experiences.