At Lexus, we believe in making luxury personal through Lexus Life Program – a members only platform that redefines luxury and delivers an unparalleled experience which appeals to your discerning tastes.

Because real luxury is never superficial, but thoughtfully considered and gracefully delivered. It feels engaging, exhilarating, and deeply personal. Not merely personalized in the sense of product features, but genuinely compassionate. It’s expressed through imaginative technology that’s both effortless and intuitive. It’s Omotenashi that exceeds expectations with heartfelt hospitality. And it’s meticulous craft and refined elegance that captivate the senses. 

By making luxury personal, Lexus will authentically create happiness in motion.